Olusegun Adewale Odukomaiya (formerly Oduko)

HOME TOWN/LGA/STATE: Ibefun/Odogbolu LGA/Ogun State
PLACE & DATE OF BIRTH: Ibadan, Nigeria: 21st February, 1944
HOME ADDRESS:
Duplex 20 Covenant Village Duplex, Canaanland, Km10, Idiroko Road, Ota.
CURRENT POSTAL ADDRESS:
Department of Mass Communication
College of Human Development
Covenant University.
Km 10, Idiroko Road,
P.M.B. 1023 Ota, Ogun State, Nigeria.
E-MAIL ADDRESS/TEL. PHONE : odukomaiyasegun@yahoo.com, 0802-3300-063
NATIONALITY AT BIRTH: Nigerian
MARITAL STATUS: Married
NUMBER AND AGES OF CHILDREN: Two; 22 and 16 years old

SECONDARY AND POST-SECONDARY EDUCATION:
(a) Ph.D. Broadcasting (Radio-TV-Film), 1985 University of Leicester, England
(b) M.Sc., Broadcasting (Radio-TV-Film), 1978 University of Oregon, U.S.A.
(c) P.G.D.E. 1974, Faculty of Education, University of Lagos, Akoka
(d) B.Sc. Broadcasting (Radio-TV-Film), 1969 University of Wisconsin, U.S.A.
(e) G.C.E. A/L. 1963 Federal Emergency Science School, Lagos.
(f) W.A.S.C., 1962, Ijebu-Ode Grammar school

(ix) ACADEMIC AND PROFESSIONAL QUALIFICATION:
(a) Ph.D. Mass Communication (Broadcasting) University of Leicester United Kingdom (December 1985)
(b) Master of Science (Radio/TV/Film) University of Oregon, Eugene Oregon, U.S.A. (March, 1978)
(c) Postgraduate Diploma in Education (P.G.D.E.) Faculty of Education University of Lagos (June, 1975)
(d) Bachelor of Arts (Radio/TV/Film) University of Wisconsin, Madison, Wisconsin, U.S.A. (June 1969)
(e) Member of Nigerian Institute of Public Relations (MNIPR)Lagos, Nigeria (December 1989)
(f) Member of Advertising Practitioners Council of Nigeria (APCON) Lagos, Nigeria (December 1993)
MEMBERSHIP OF LEARNED SOCIETIES:
(i) African Council for Communication Education (ACCE)
(ii) International Association for Mass Communication Research (IAMCR)

(x) STATEMENT OF EXPERIENCE:
(a) WORK:
(1) Professor & H.O.D., Department of Mass Communication, Covenant University, Ota. June 1, 2006-till presently
(2) Associate Professor & H.O.D., Department of Mass Communication, University of Lagos, 2003-2006.
(3) Senior Lecturer, Department of Mass Communication, University of Lagos.
(9) Film Services Supervisor, Western Nigeria Television (WNTV), Ibadan, (1970- 1971)
(b) CURRENT ACADEMIC JOB HISTORY:
1. 1975 ……. Graduate Assistant, University of Lagos
2. 1978 ……. Lecturer II, University of Lagos
3. 1980 ……. Lecturer I, University of Lagos
4. 1986 ……. Senior Lecturer, University of Lagos
5. 2000 ……. Associate Professor, University of Lagos
6. 2006…….. Professor of Mass Communication, Covenant University

(d) OTHER ACADEMIC/PROFESSIONAL EXPERIENCE:
1. Coordinator, First Commonwealth Public Relations Conference, Abuja, Nigeria, September 1990.
2. Member of Editorial Board, Public Relations Journal, the quarterly Journal of the Nigerian Institute of Public Relations, 1990.
3. Coordinator, African Council for Communication Education (ACCE), Lagos State, Nigeria, 1990 till presently.

(xi) CURRENT RESEARCH:
(a) (i) "Communication and Culture: A study of Nigerian Cultural Indicators as presented
by Video/Film Drama"
(ii) "A Study of Television Exposure and Occupational Choice of Nigerian Urban Youths"
(iii) "The Role of Visuals in Comprehension of News Stories of Foreign Countries"
(iv) "How Nigerian Children Perceive and Use Television Programmes".

(xii) DETAILS OF PUBLICATIONS:
BOOKS
(1) (a) Oduko, Segun, (1986) Techniques of Television Production. First Edition, Nairobi, Kenya: African Council for Communication Education (ACCE).
(b) Oduko, Segun (1994) Techniques of Television Production. Second Edition, Lagos, Nigeria: Unique Publications.
(c) Oduko, Segun, (2005) Techniques of Television Production. Third Edition, Lagos, Nigeria: Unique Publications.
(2) Oduko, Segun, (1992) Guide to Students’ Research (A Bibliography of Mass Communication), Lagos, Nigeria: VDU Press Ltd.
(3) Odukomaiya, Segun (1992) (ed.) Public Relations Writing. Lagos, Nigeria: Unique Publications.
(4) Odukomaiya, Segun (1992) (ed.) Television and Film Media Issues. Lagos, Nigeria: Unique Publications.
(5) Odukomaiya Segun (2004). Television & Film Drama: Production & Presentation in Nigeria (1900 – 2002), Abeokuta: Link Publications.


(d) ARTICLES IN LEARNED/PROFESSIONAL JOURNALS
1. Oduko, Segun (1980) "What makes a Good Television and Cinema Critic?" in Television Quarterly, Vol. 1, No.1, April, pp.20-21.
2. Oduko, Segun (1980) "Kung-fu Tips the Balance from Indian to Chinese films", In Television Quarterly, Vol, 2, No. 4, October – December, pp.20/21/23/31.
3. Oduko, Segun (1987) "From Indigenous Communication to Modern Television: A Reflection of Political Development in Nigeria" in African Media Review, Vol. 1, No. 3, pp.1-9.
4. Oduko, Segun (1988) "The Reporting of Rural Conflict Issues: A Case Study of Igbogbo Village" in Unilag Communication Review, Vol. 3, No. 1 March, pp.31-36.
5. Oduko, Segun (1988) "New Technologies Upset the Political Communication Balance in the Third World" in Tiers Mondes, a French journal No. 3 May, pp.85-97.
7. Odukomaiya, O.A. (1988) The Reporting of Rural Conflict Issues: A Case Study of Igbogbo Village" in Unilag Communication Review, Vol. 3, No I, March pp31-36.
8. Oduko, Segun (1989) "Community Arenas as model for Communication Integration" in Nnameka, T. et al (ed.) Philosophy and Dimensions of National Communication Policy, Vol. 2. Lagos: Centre for Black and African Arts and Civilization, pp.201-210.
9. Nwuneli, O. and Odukomaiya S. (1991) "Images of People and Nations Through the Mass Media" in Public Relations Journal, No. 1, April, pp. 23/24/27/32.
10. Odukomaiya, Segun (1996) "Film and Video in Nigeria, a Technical Assessment" in James C.A. (ed.) The Challenges of Film and Video Censorship in Nigeria. Lagos: National Film and Video Censors Board, pp. 93-99.
11. Odukomaiya, O.A. (1997) "Communication of Environmental Issues in Nigeria" in Unilag Journal of Social Studies, Vol. 1, December, pp. 79 – 94.
12. Odumomaiya, O.A. (2001) "Stimulating the Development and Propagation Of African Culture – Communication Technologies’ Inputs" in The Nigerian Journal of Communications. Vol. 1, No. 1, November, pp. 14-22.
11. Odukomaiya, O. A. (2003) "Conflict Political Issues In Print And The News Focus of the Broadcast Media In a Period Close To Elections" in Nwosu, E. (ed.) POLIMEDIA: Media & Politics in Nigeria, Enugu: Prime Targets, pp. 123-128.
12. Odukomaiya, Segun (2004) "The Mass Media and Coverage of Political Issues at Election Periods" in The Nigerian Journal of Communications, Vol. 1. No. 4, pp.19-27.
13. Odukomaiya, Segun (2004) "The Use and Perception of Television Religious Programmes By Students and Religionists in Nigeria: Lessons from Lagos" in Babcock Journal of Management and Social Sciences, Vol. 3, No. 1, September, pp. 1-8.
14. Odukomaiya, Segun (2004) "Language, Drama Production and Cultural Imperialism
On Nigerian Television" in Journal of Nigerian Language and Culture, Vol. 6, No. 1, March 2004, pp. 1-7.
15. Odukomaiya, Segun (2005) "Crisis Management and Media Relations" in Onabajo, O. (ed.) Essentials of Media Relations, Lagos: Concept Publications, pp. 107-116
16. Odukomaiya, Segun (2005) "Video Film Production in Nigeria: A Historical Perspective" in International Journal of Communication. No. 2 pp 139 – 143.
17. Odukomaiya, Segun (2006) "Conceptions and Misconceptions: A Survey of the Fundamentals of Communication Theories" in Knowledge Review, Vol. 12, No. 3, pp. 1-5.
18. Odukomaiya, Segun (2007). "Semiotics, The Theory of Signs: A key to A Practical Approach to the Use of Television for Projecting Favourable Images". Babcock Journal of Mass Communication, Vol. 1. No. 2. pp 104-109

(xiii) OTHER ACTIVITIES OUTSIDE CURRENT EMPLOYMENT:
As a specialist in television and film, I have produced and directed the following documentary and drama programmes.
(i) "Festac 77 Publicity in the USA", documentary, 1977, 20 minutes
(ii) "The Valley River Town", documentary, 1978, 28 minutes
(iii) "Black Art Festival, University of Oregon", documentary, 1978, 15 minutes.
(iv) "The Family Welfare Festival, Igbogbo", documentary, 1979, 28 minutes
(v) "Introduction to TV Production", documentary, 1979, 28 minutes
(vi) "Leicester, life in an English City", documentary, 1985, 28 minutes
(vii) "Chieftaincy Dilemma", drama, 1992, 28 minutes
(viii) "The Art of Speech-making" documentary, 1995, 20 minutes
(ix) "Stella’s Filomina", drama, 1995, 28 minutes
(x) "Ibefun", documentary, 2002, 30 minutes.

(xiv) NAMES AND ADDRESSES OF THREE REFEREES:
(i) Dr. Olufemi Onabajo
University of Lagos,
Akoka, Yaba, Lagos, Nigeria.
(ii) Dr. Abiodun Salawu
Ajayi Crowther University,
Oyo.

(iii) Dr. Lai Oso
Olabisi Onabanjo University,
Ago-Iwoye.