Mr. ROWLAND E. K. WORLU
Phone: 234-8037048971
Name: ROWLAND E. K. WORLU
Designation: LECTURER II
Department: BUSINESS STUDIES   (MARKETING)

Professional Membership/Qualifications
MEMBER, NATIONAL INSTITUTE OF MARKETING OF NIGERIA (NIMN)

Research Areas/Interests
Oil & Gas Marketing.
Tourism Marketing.
Political Marketing
Marketing Of Financial Services
Consumer Behaviour
International Marketing.
 
Education
B.Sc., Business Administration (Marketing Option), Rivers State University Of Science & Technology, Port – Harcourt. 1989
MBA. (Marketing). Rivers State University Of Science & Technology, Port – Harcourt. 1997
Ph.D (In View).
 
Community Services
Examination Officer, CBS, Covenant University: 2004 – 2006
Coordinator, Marketing Programme Covenant University: 2004 till date.
Member, CBS Seminar/Publication Committee.
Member Curriculum Harmonization Committee, CBS – Covenant University
Academic Adviser  - 400 Level Marketing Students.
Adviser – Covenant University Revolutionary Squad
Member, CUSAT Committee.
Teacher, Teens Church, Faith Tabernacle, Ota.
Columnist, Business Column, Hebron Times, CU Student Council Publication.
 
Selected Publications
1. Worlu, R. E. (2006) “Curbing the Influence of Consumerism Through QOL Life Marketing,” Journal of Marketing, Vol. 1, No. 3, Pp 53 – 73.
2. Worlu, R. E. K. (2007) “Government Export Support Programmes in Nigeria: Ingredients and Implications” International Journal of Business and Common Market Studies, Vol. 4, No. 1, June 2007 Edition
3. Worlu, R. E. K. (2007) “Deregulation and Appropriate Pricing of Petroleum Products in Nigeria: Challenges and Opportunities,” International Journal of Economics and Development Issues, Vol. 6, No. 1, June 2007 Edition.
4. Worlu, R. E. K. (2007) “Exploring the Marketing Mix Elements in Nigerian Politics,” International Journal of Law and Contemporary Studies, Vol. 2. No. 1, June 2007 Edition.
5. Worlu, R. E. K. (2007) “Impact of Modern Technologies on Entrepreneurial Ventures in Developing Countries,” Journal of Management and Enterprise Development.
6. Worlu, R. E. K. (2007) “Coordinating Political Campaigns in Nigeria: A Marketing Planning Perspective,” Journal of Law and Contemporary Issues.
7. Worlu, R. E. K. (2007) “Tourism Marketing in Africa: The Nigerian Experience,” Journal of Business and Economic Research.
8. Worlu, R. E. K. (2007) “Oil Conflict, Nigeria’s Unity: The Linkage and the Divide,”  Journal of Social Policy and Society.
9. Philosophical Foundations of QOL Marketing: A Case for Equity Theory, International Academy of African Business & Development. London, 2007.
 
Conference Proceedings
1. Marketing as a Tool of Quality of Life Enhancement in Developing Countries. ICHD, 2005.
2. Agenda for Marketing Excellence in a Deregulated Downstream Petroleum Sector. Marketing Education Conference, 2006.
3. Coordinating Political Campaigns in Nigeria: A Marketing Planning Perspective. NPSA Conference, 2006.
4. Philosophical Foundations of QOL Marketing: A Case for Equity Theory, International Academy of African Business & Development. London Metropolitan University, 2007.
5. Doom in the Nigerian Oil Boom: A Paper delivered during the Covenant University monthly Parley on 29th October, 2004.
6. Monitoring and Controlling in Governance: Marketing Perspective.
7. Minority Agitation as a Predictor of Radical Political Change: Evidence from the Extinct USSR. Political Science Department, NDU, 2007.

Seminars
Exploring Marketing Mix Elements in Nigerian Politics.
Doom in the Nigerian Oil Boom: The Way Out.
 
Current Graduate Students
B.Sc. RESEARCH PROJECTS.
Courses Taught
MKT 211 – Principles Of Marketing I:                                 Alpha
MKT 411 – Comparative & International Marketing.             Alpha
MKT 317 – Oil & Gas Marketing                                         Alpha
MKT 316 – Marketing of Service & Politics                          Alpha
MKT 221 – Principles Of Marketing II                                  Omega 
MKT 322 – Consumer Behaviour                                        Omega  
MKT 423 – Tourism Marketing                                            Omega 
MKT 424 – Marketing of Financial Services                          Omega
BUS 124  –  Business Communication                                 Omega

All Publications
Journals
1.         Worlu, R. E. (2006) “Curbing the Influence of Consumerism Through QOL Life Marketing,” Journal of Marketing, Vol. 1, No. 3, Pp 53 – 73.
2.         Worlu, R. E. K. (2007) “Government Export Support Programmes in Nigeria: Ingredients and Implications” International Journal of Business and Common Market Studies, Vol. 4, No. 1, June 2007 Edition
3.         Worlu, R. E. K. (2007) “Deregulation and Appropriate Pricing of Petroleum Products in Nigeria: Challenges and Opportunities,” International Journal of Economics and Development Issues, Vol. 6, No. 1, June 2007 Edition.
4.         Worlu, R. E. K. (2007) “Exploring the Marketing Mix Elements in Nigerian Politics,” International Journal of Law and Contemporary Studies, Vol. 2. No. 1, June 2007 Edition.
5.         Worlu, R. E. K. (2007) “Impact of Modern Technologies on Entrepreneurial Ventures in Developing Countries,” Journal of Management and Enterprise Development.
6.         Worlu, R. E. K. (2007) “Coordinating Political Campaigns in Nigeria: A Marketing Planning Perspective,” Journal of Law and Contemporary Issues.
7.         Worlu, R. E. K. (2007) “Tourism Marketing in Africa: The Nigerian Experience,” Journal of Business and Economic Research.
8.         Worlu, R. E. K. (2007) “Oil Conflict, Nigeria’s Unity: The Linkage and the Divide,”  Journal of Social Policy and Society.
 
9.         Philosophical Foundations of QOL Marketing: A Case for Equity Theory, International Academy of African Business & Development. London, 2007.
 
10.       Oyeniyi & Worlu (2007) “Non-Profit Marketing: Synthesis of Application” International Journal of Business and Common Market Studies vol.4, No. 1, June 2007 edition

LIST OF PUBLISHED BOOKS