College of Business and Social Sciences


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	Head of department
	Our Staff
Department of
	Accounting and Taxation
	Banking and Finance
	Business Studies
	Economics & Development Studies
	Policy & Strategy Studies

College of
	Science & Technology
	Human Development
	Business and Social Sciences

ADEGBUYI OMOTAYO ADENIYI
Designation: ASSISTANT LECTURER
Department: BUSINESS STUDIES (MARKETING)
Email: omotayoadegbuyi@yahoo.com
Phone: 234-8033797277

Professional Membership/Qualifications
· MEMBER, NATIONAL INSTITUTE OF MARKETING OF NIGERIA (NIMN)

Research Areas/Interests
· STRATEGIC MARKETING.
· AGRICULTURAL MARKETING.
· RURAL DEVELOPMENT.

Education
· B.Sc. IN MARKETING, ENUGU STATE UNIVERSITY, 1997
· M.Sc. MARKETING, UNIVERSITY OF LAGOS, 2001

Community Services
· MEMBER OF ACCREDITATION TASK FORCE.
· MEMBER OF CONVOCATION SUB-COMMITTEE ON PROTOCOL LOGISTICS
· MEMBER, FAMILY SUPPORT PROGRAMMES.

Selected Publications
· ADEGBUYI, O. A. (2006), “Marketing in Entrepreneurship: Conceptualization from Qualitative Approach; Journal of Management and Enterprise Development, Vol. 3, No. 2. Pp. 45-51.
· ADEGBUYI, O. A. (2006), “An Exploration of the Links between the Theories and Practices of Relationship Marketing and Small Business” International Journal of Business and Common Market Studies, Vol. 4, No. 1 & 2.
· AKINYELE, S. T. AND ADEGBUYI, O. A (2006), “Managing Healthcare for Expatriates: Quality Assurance using A Technology Based Approach” Journal of Management and Enterprise Development.

Conference Proceedings
· MARKETING AS A TOOL OF QUALITY LIFE ENHANCEMENT IN DEVELOPING ECONOMIES (2005).
· CUSTOMER RELATIONSHIP MANAGEMENT: THE ROAD MAP TO BUSINESS SUCCESS (2005).
· APPLICATION OF MARKETING SYSTEM FOR DEVELOPMENT IN THIRD WORLD: THE NIGERIAN EXPERIENCE (2006)
· CORPORATE SOCIAL RESPONSIBILITY: AN EFFECTIVE MARKETING TOOL TO SUSTAINABLE COMPETITIVE ADVANTAGE (2006).
· SUSTAINABLE TOURISM MARKETING AS A TOOL FOR ECONOMIC DEVELOPMENT STRATEGY IN NIGERIA. (2007)

Current Graduate Students
· B.Sc. RESEARCH PROJECTS.

Courses Taught
Format: EE106/GP106 – Planetary Exploration: First semester
(E.g. Course Code – Title – Semester it was taught)
· MKT 211 – PRINCIPLES OF MARKETING I: ALPHA
· MKT 441 – LOGISTICS & DIST. MANAGEMENT: ALPHA
· MKT 315 – RETAIL & WHOLESALE MGT.: ALPHA
· MKT 316 – MARKETING IN SERVICE INDUSTRY: ALPHA
· MKT 221 – PRINCIPLES OF MARKETING II: OMEGA
· MKT 324 – FOOD & AGRIC ULTURAL MARKETING: OMEGA
· BUS 327 – RESEARCH METHODOLOGY: OMEGA
· MKT 433 – SPORTS MARKETING: OMEGA
· BUS 124 –BUSINESS COMMUNICATION OMEGA

All Publications

Journals
· AKINYELE, S. T. AND ADEGBUYI, O. A (2006), “Managing Healthcare For Expatriates: Quality Assurance Using A Technology Based Approach” Journal Of Management And Enterprise Development.
· ADEGBUYI, O. A. (2006), “Marketing In Entrepreneurship Conceptualization from Qualitative Approach; Journal of Management and Enterprise Development, Vol. 3, No. 2. Pp. 45-51.
· ADEGBUYI, O. A. (2006), “An Exploration of the Links between the Theories and Practices of Relationship Marketing And Small Business” International Journal of Business and Common Market Studies, Vol. 4, No. 1 & 2.
· ADEGBUYI, O.A; and IRUONAGBE T.C (2006) “Strategic Marketing Process: An Alternative Approach to sustainable Agricultural and Rural Development Potentials in Nigeria” International Journal of Economic and Development, Vol. 6, No. 1&2
· ADEGBUYI, O. A. (2006) “Impact of Key Dimensions of Customer Value on Customer Relationship Management (CRM) Performance: Evidence From Nigeria’s Telecommunication Industry” International Journal of Business and Common Market Studies, Vol. 3, No. 1&2
· ADEGBUYI, O. A. (2006) “The Unintended Social Consequences Of Privatization in Nigeria” African Renaissance, Vol. 3, No. 5, Sept./Oct; pp 154-163.

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